Media and Development Program
Since media is one of the major component of the project, the organization has been producing and airing Radio Program called ‘Biku Set’ to raise awareness of the communities in general and women and girls in particular on the importance of women’s political participation, and also on the challenges and impacts of gender based violence on women, their families and communities. The organizations is producing and airing radio programs on FM-97.1 and FM Dire in partnership with FAWE Ethiopia and financial support of UK Aid, Embassy of Ireland, Embassy of Sweden and Royal Norwegian Embassy through the British Council as part of the Civil Society Support Program (CSSP II) strategic grant.
The radio program highlighted significance of women’s political participation, and gender based violence by conducting interviews with community members, experts, rights activists and government officials, victims of gender based violence, etc. In addition to making interviews with community members, activists and officials at different levels, printed stories related to women’s political participation and gender-based violence have been shared with the listening public.
Pro Pride also airs another radio program called “Abaaboo”, which means “flower” in Afaan Oromo, that has been on air since September 2022. This radio program focuses on menstrual health and hygiene and is one of the interventions being implemented through the Menstrual Health and Hygiene (MHH) Program.
The program uses a magazine format producing regular features including interviews, personal experiences, and research findings on MHH to increase the awareness and responses of community members in the intervention areas. Abaaboo Radio Program airs on Fana Asela every Saturday and has a Telegram channel and group where listeners can give their opinions and comments as well as a Facebook channel.